In this episode of Scaling Up Services, host Bruce Eckfeldt welcomes Emma Tessler, founder of 95 Media, to discuss digital marketing and how to scale businesses effectively. Emma shares her journey from interior design to social media marketing, highlighting the evolution of social media platforms over the past decade.

They dive into the importance of understanding your target audience and creating content that resonates with them. Emma emphasizes the need for authenticity and storytelling in content creation, especially through video content. She explains how social media platforms have evolved and offers insights into the types of content that perform best on each platform.

Additionally, Emma discusses the significance of having a holistic marketing strategy beyond social media, including email marketing, podcasting, and public speaking engagements. She advises companies to leverage experts in the field to develop effective strategies and stay competitive in the evolving landscape of social media marketing. Overall, this episode provides valuable insights into building a successful social media presence and navigating the dynamic world of digital marketing.

In this episode of Scaling Up Services, host Bruce Eckfeldt welcomes Stacie Sussman, Chief Revenue Officer at Rev Up Advisory, to discuss the critical elements of sales and revenue growth. Stacie shares insights from her extensive experience in sales and revenue management, highlighting the importance of aligning vision with execution for sustainable growth. She emphasizes the need to move away from outdated sales tactics and adopt a more strategic, data-driven approach. Stacie also delves into the significance of customer success in driving revenue and the role of technology in streamlining sales processes. She outlines the steps companies can take to implement a more strategic selling system, emphasizing the importance of executive alignment, data-backed decision-making, and ongoing training and enablement. To learn more about Stacie and Rev Up Advisory, listeners can connect with her via email or LinkedIn, or visit the Rev Up Advisory website.

Discover the world of B2B sales with Michael Walford-Grant, a seasoned professional with over 30 years of experience in technology sales. Learn about the founding of MDWG Consulting Ltd, his firm assisting foreign-based companies entering the UK market. Explore Michael's expertise in improving sales effectiveness and implementing best practices, as showcased in his acclaimed book 'Sales Unplugged.' Uncover his diverse interests, from crossword puzzles to consultancy. Tune in for invaluable insights from this esteemed London-based expert.

Melina Palmer, a globally celebrated keynote speaker, empowers companies to enhance customer engagement and employee buy-in by harnessing the principles of behavioral economics. As the CEO of The Brainy Business, she provides behavioral economics training and consulting services to businesses worldwide.

Ethan Bull is a co-founder of ProAssisting, a next-generation remote, fractional executive assistance firm for business owners and C-suite executives. With a background in hospitality and an expert in the EA space, Ethan has held a variety of senior positions, including Director of Administrative Services and senior EA to the president and CEO at Rochester Regional Health.

Robert Glaesel is a Danish Entrepreneur living in Delray Beach, Florida, building the US side of his company 24Slides.com. He is a dedicated family man and father of 4 boys + a big dog. He is constantly trying to find the right balance between fulfilling his purpose as a family man and a dedicated entrepreneur trying to build businesses that people love to work in.

Ken Jacobs is the principal of Jacobs Consulting & Executive Coaching, which helps empower public relations and communications agency owners, CEOs, and senior leaders achieve and surpass their organizational, career, and personal goals by becoming more inspiring, inspired, and effective leaders. It does so via leadership coaching.

Janet Falk is a Communications professional with more than 30 years’ experience in-house, as a consultant and at public relations agencies. As Chief Strategist of Falk Communications and Research, www.JanetLFalk.com, she manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media.

Kevin Perlmutter is Chief Strategist & Founder of Limbic Brand Evolution - a brand strategy & neuromarketing consultancy.  He loves working with CMO’s, Brand and Business Leaders who have set out to make people’s lives better, and who yearn for more people to understand and desire their brand.

Gregg Lederman is a professional speaker, executive coach, and New York Times best-selling author. Over the past 20 years, Gregg has worked with tens of thousands of business leaders and managers to implement performance-driven leadership, employee engagement, and customer experience solutions.

David is a Senior Executive with over 20 years of experience in the sales and delivery of Business Strategy and Information Technology programs in a wide variety of industries including Energy, Life Sciences, and Consumer Goods. His strong entrepreneurial, leadership, and program delivery skills lend to an exceptional ability to build, motivate, and lead top-performing teams to surpass expected outcomes. He has managed dozens of global projects across North America, Europe, and Asia.

Brandon is a former VP and top seller at LivePerson (NASDAQ: LPSN), the top Artificial Intelligence company on the planet, as selected by Fast Company in 2022.

Jed Olson is the Co-Founder of High Ticket Labs inc. In just a few short years after leaving a career in charity work, Jed has helped hundreds of entrepreneurs and service-based businesses generate over 50 million dollars in sales from new revenue streams capitalizing on their success & expertise. Jed believes that service-based business owners can and need to scale in a way that doesn’t require them to trade more time for money.

After 28 years as a highly skilled employee, David was told that his job was over. In spite of the immediate trauma and fear, he knew that as his next step, he’d rather work for himself and have more control over his destiny. That was in 2006.

Chris is the Managing Partner at Software Pricing Partners, focusing on helping software companies develop better pricing strategies.

Justin Breen is the founder and CEO of BrEpic and BrEpic Network.

Libby Rothschild shows coaches, consultants, and entrepreneurs how to attract clients online without ads or a website.

Yaro began his entrepreneurial career at 18 years old, starting a website about a trading card game. A few years later he launched an online essay editing business, then began blogging and podcasting about entrepreneurship in 2005.

Founder of Outfront Solutions, Nicole DeMeo is an accomplished marketing executive, business launch, growth and turnaround expert.

Hilary Corna believes there is an evolution occurring in the business. It's not just about the technology, tactics, integrations, and how much money leaders pump into their companies -- it's about love, care and human connection.